NEW “That’s IT!” 10 Activities to Attract Business and Do It Better in 2020! KEYNOTE Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever in 2020!
NEW FSBO’s . . . Playing the Odds Watch the Trailer Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and Be prepared to take more listings in 2020!
NEW Rightsizing a Downsizing Generation Upsizing? Downsizing? or Right sizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies and real insights gathered from successful experiences working with this niche community of clients.
NEW The Principles of Emotional Selling If you feel like you mastered every real estate skill and done all the rights things but are still getting all the wrong results, not applying emotional selling principles may be why! In this fast-paced session, we’ll discuss the importance of understanding your client’s WHY as well as you do your own; how being a TRUSTED ADVISOR is key and emotional bank accounts matter. Understanding and managing an array of client emotions and expectations–especially fear of loss–is vital to your business!
NEW Finding “Unlisted” Inventory in a Fast Moving Market Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quick! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! (1-3 hr session) After being presented for the National Association of REALTORS(R) Annual Conference, this session was featured in An article by the Boston Globe.
NEW Seeing Double! Making the Most of a Multiple Offer Market Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.
7 Types of Sellers! Learn how to clearly define the 7 types of Sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year!
KEYNOTE Mastery 2020: Taking It All to the Next Level Good . . . Better . . . Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline Brand experience. Don’t miss this exciting opportunity to take a look at your business and Master what will make a difference in today’s marketplace!
KEYNOTE The Leadership Lap Are you applying the leadership principles that allow you to “Connect, Correct and Collect” and ultimately create a DYNAMIC business, office or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way!
KEYNOTE Triple Crown Performance! Create your best year ever with higher levels of Production, Profit and Purpose. This power-packed session is tailor made for Top Producers, the BEST of the BEST, who are interested in getting even better! Also Available: Triple Crown Panel Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.
BEST SELLER Team Dynamics: Building Successful Teams in Today’s Marketplace Everything good about teams can be lost without the proper knowledge, guidance or experience. You must hire right, share core values, manage the performance of your sales people, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years in-the-trenches experience in every aspect of Teams! More About Pam’s Team Training Options
Priority Pricing . . . Are Your Properties Positioned to Sell? Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge—regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles; and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! Available Hourly Segments: “The Psychology of the Seller,” “How Self-Absorbed Are We?” “There Is a Crystal Ball.”
Planning On Purpose: LIFE Changing BUSINESS Planning! As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! (Offered 2 hours to 2 days)
Radical, Relevant, or Ridiculous? The real estate industry changes dramatically . . . are you still approaching your daily real estate business activities the same way you always have? Are your buyers and sellers paying the price because they’re working with an “old dog” who refuses to update his or her approach? In this session you’ll find out whether your systems, practices, ideologies and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to NEW and INNOVATIVE business ideas, concepts and technology to take your business and your buyer’s or seller’s experience (AND results) to the WOW level! Alternate title: “BBQ’ing ‘Sacred Cows!’”
5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets for Maximizing your Online Reviews Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business!
Economy 360: Interpreting Today’s Economic Factors STAYING informed is the best way to remain one step ahead of the market! In this timely and market-sensitive seminar, you’ll LEARN TO EARN by reading market direction long before it arrives! We’ll study the Top 6 Economic Factors affecting your marketplace and how to prepare your buyers and sellers to take appropriate action! We’ll take fuzzy financial data, confusing economic reports and boring stats and turn them into some of the most exciting information you’ve heard in a long time! Interested in the course? Check out the RISMedia article based on it Read Your Market to Generate More Sales in 2019
Is Good Enough GOOD Enough? (For AEs, Staff, or Leadership) This session will challenge you to raise the bar…once again! How can you be even more effective in an industry that demands relevance and connection in “real time”? Knowing yourself and the members you serve better than ever is a necessity. We’ll discuss “Next Level” Leadership strategies for building a collaborative team that is prepared to communicate the mission of your association and the real estate industry we represent with renewed passion!
FOR Brokers / Managers
Build a Better Agent in 30 Minutes or LESS! Are you ready for a simplified, effective, BREAKTHROUGH business planning process to increase your agents’ production, focus and effectiveness while decreasing the time to make those things happen? Heard of the 30 minute body power workouts? THIS is the 30 minute business power workout! Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow through where it belongs–with your sales force! Push your sales force to new production levels and profitability and eliminate the mediocrity plateau!
Radical Recruiting! Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry”al revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter; providing an interdependent culture of trust, transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there!
The Principles of Profit: This is No Time to ‘Practice’ Real Estate More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this!
Manage, Train, Recruit, Retain! This highly charged session is filled with creative and effective strategies for managing the Go-To office in your market. Learn how to maximize on-line and off-line techniques to create market BUZZ, how to apply radical retention strategies based on a strong core culture of cooperation, professionalism and market knowledge. You’ll get masterful dialogues to encourage conversation and interaction with the agents you want to attract.
50 Questions A Broker Should Answer Before Starting Teams! The development of real estate teams can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and hiring and firing can make all the difference! Trying to find solutions AFTER issues arise can strain relationships with your Top Producers. Create healthy boundaries NOW to insure profitable relationships later.