Pam Speaks on Success, Growth & Moving Inventory in a Fast Market

Pamela Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Starting at such a young age, she quickly learned the important role industry and product knowledge played in earning credibility with clients and customers. Her intense focus on acquiring that knowledge, combined with award winning sales production, opened doors to full time management by the age of 24. Since then, she has spent more than 25 years coaching individual agents and teams to their highest levels of productivity.Read More . . .

Pam brings a unique perspective to the classroom, having accomplished successful management careers in both a traditional privately owned and a fixed fee franchised branded company business model. She has spent the past 5 years as Division Vice President, Senior Trainer and Broker/Owner of one of the top 20 companies in the country.

Pam is the author and creator of two well-defined training series, specific to real estate business planning and the dynamic growth of real estate teams. She has been a Senior Instructor with the REALTOR® Institute for more than 12 years and was selected as the “Real Estate Educator of the Year” for the state of Virginia. She is also president of Real Estate Guidance, Inc., which oversees her personal coaching and training opportunities.

“It was a pleasure working with you. Such a professional! We have received many very favorable reviews from our attendees. You hit it out of the park. I can’t wait to have you back in front of the Illinois REALTORS® members.” – Kristen Butcher, CMP, Director of Pro Development, Illinois REALTORS®

* RISMedia Article “Read Your Market to Generate More Sales in 2019” *

Featured Sessions

NEW KEYNOTE “That’s IT!” 10 Activities to Attract Business and Do It Better in 2020!

Does it feel like you’ve hit a plateau in your business that you just can’t get past? Or maybe you’re new to real estate and are looking for solid actions and strategies to effectively and efficiently build your sales career in a much quicker timeline! It’s sooo easy to set the “auto-pilot” button and deliver the same production over and over again unless you make an intentional effort to flip off that switch and differentiate your business from the competition! Learn how to apply these 10 relevant and timely success principles to create a “new norm” for your business, eliminate what’s holding you back and deliver more production than ever in 2020!

FSBO’s . . . Playing the Odds

Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBOS in your market, the odds are in your favor! Learn from 2 successful scripts that help you build rapport with seller, secure an appointment to see their home and Read More . . .

obtain their permission to present a masterful listing presentation! Learn how to convert their discussion about your commissions to a conversation about their net. What matters is not what you earn but what they earn from the sale of their property! Join us for this session and Be prepared to take more listings in 2019!

Rightsizing a Downsizing Generation

Upsizing? Downsizing? or Right sizing? See how you can bring value to ANY of these home buying and home selling options! “Rightsizing” is all about focusing on what lies ahead for many baby boomers and mature seniors…not what they may be leaving behind! Read More . . .

As the years add up, so do the amount of possessions a person or family accumulates. That “stuff” can represent years of memories, valuables, keepsakes and sometimes clutter that must be addressed before someone is ready to make the decision to “right size” their life, their space and their living arrangements to a new life experience, vs. being defined by the demands of their present home! Learning the strategies and understanding the nuances of this specialized form of real estate assistance can create a niche market that will keep you busy for the next decade!

The Principles of Emotional Selling

If you feel like you mastered every real estate skill possible, if you feel like you’re doing all the rights things, but getting all the wrong results, forgetting to apply the principles of emotional selling may be at the heart of the matter! Read More . . .

In this fast-paced session, we’ll discuss the importance of understanding your client’s WHY as well as you do your own; how being a TRUSTED ADVISOR is more than just a title; and how emotional bank accounts matter. Understanding and managing an array of client emotions and expectations–especially fear of loss–is vital to your business!

Finding “Unlisted” Inventory in a Fast Moving Market

After being presented for the National Association of REALTORS(R) Annual Conference, this session was featured in an article by the Boston Globe. Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quick! Read More . . .

In addition, today’s connected consumer is often finding homes faster than their Agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the Buyer’s eye and a USP that sets them apart from their competitors! (1-3 hr session)

Team Dynamics: Building Successful Teams ABOUT TEAM TRAINING

If you’ve think you have NO interest in building a real estate team, are you interested in GROWTH? The Real Estate Team business model IS the most practical vehicle for growing your business to the next level in today’s market. Read More . . .

Yes, I said TODAY’S Market! However, growing a team without the proper knowledge, guidance or experience can turn it into one of the greatest distractions you’ll ever experience in your business and an emotional drain on you personally and financially. What could possibly make such a big difference in the outcome of your team income? Even if you currently have a team, join us to learn all about the 5 stages of growing a successful team TODAY! (Offered in the following formats: 2 hour, ½ day, 1-2 day boot camp; “Team Dynamics” manual is provided with 2 day boot camp.)

Past Clients Include:

Seeing Double! Making the Most of a Multiple Offer Market

Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. (1-3 hr session)

“Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!” -Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affliates, Inc.

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