Marketing and lead generation strategist Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at Florida State University and University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education – both clients and other real estate agents – an important part of her role as a REALTOR®.Read More . . . A devotee to lifelong learning, Maura regularly seeks out educational opportunities, such as the Harvard Negotiation Institute at Harvard Law School (2015, 2016) and the Harvard Division of Continuing Education in Professional Development (2017). She is a graduate of the NAR Leadership Academy (class of 2016) and the Residential Real Estate Council’s Leadership Academy (formerly Council of Residential Specialists), as well as her state and local Association leadership academies. A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their Beagles Charlie, Jarvis, and Bebe . . . and a cat who wishes to remain anonymous.
Featured Sessions
NEW! Once Upon a Time: Stories that Stick
Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your business as a story for consumers; it creates affinity with consumers, even those whom you haven’t met yet; and it provides your business the vehicle for unique, compelling marketing content. From the way you present yourself and your services to the marketing of your listings, a memorable story has the power to set you apart from your competition, attract an audience, and elevate your brand to new heights. So what’s YOUR story? 1-3 hour session Watch a Clip
“Maura repeatedly illustrated the power of story by showing how an effective presentation can be not only a winning sales tool and also a huge point of difference between my team and our competition.” – Sandra Nickel, REALTOR; Montgomery, AL
Systematic Lead Generation
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system – one that includes incubation, follow-up, and conversion – leads are not just names and email addresses: leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. Alternate title: Running Your Business in a Low Inventory Market 1-3 hour session
Customer Before Company: Revolutionize Your Real Estate Business the Nordstrom Way
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
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