Maura Neill is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at The Florida State University and University of Phoenix. She is a REALTOR® with RE/MAX Around Atlanta, actively leading her team and representing buyers and sellers on a day-to-day basis, and considers education – of both her clients and other real estate agents – an important part of her role as a REALTOR®. Maura is a social media and technology devotee and an active real estate speaker and instructor on subjects such as real estate technology, building your business via social media, customer service and client retention.
Maura serves the REALTOR® community at the local, state and national levels. She is a part of Leadership for the National Association of REALTORS® and for CRS in 2017.
A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their Beagles Charlie, Maddie, and Jarvis, and a cat who wishes to remain anonymous.
Maura brings her real estate experience and creativity to her speaking and training. Instantly engaging, her students are riveted to her presentation. She delivers instant takeaways which real estate professional so desperately need when they attend training on technology. Maura brings great value to any event you hire her for. – Amy Chorew, VP of Platform Development, Better Homes and Gardens® Real Estate
NEW Running Your Business in a Low Inventory Market
Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer.
Systematic Lead Generation
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system – one that includes incubation, follow-up, and conversion – leads are not just names and email addresses: leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads, but helps you to convert those leads into loyal clients with a greater success rate. 1-3 hour session
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
- Learn to properly write a press release to catch the media’s eye.
- Plug in to local social media channels – using your own social media presence – to connect with on-air personalities, reporters, writers, local bloggers, and trend-setters.
- Create a public relations plan to incorporate into your existing marketing plan.
- Devise a hyper-local presence – be everywhere using social media, blogging, and your unique knowledge – to become known as the local expert
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere.
You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base.
Military Relocation Professional
When service members and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This course focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. Learn how to provide the real estate services-at any stage in the service member’s military career-that meet the needs of this niche market and win future referrals. Maura is NAR’s Lead Instructor and Subject Matter Expert for this Certification!